Sixty to zero [electronic resource] : an inside look at the collapse of General Motors, and the Detroit auto industry / Alex Taylor III ; foreword by Mike Jackson.

By: Contributor(s): Material type: BookBookPublication details: New Haven [Conn.] : Yale University Press, c2010.Description: xv, 254 pSubject(s): Genre/Form: DDC classification:
  • 338.7/62920973 22
LOC classification:
  • HD9710.U54 G47574 2010eb
Online resources:
Contents:
GM at the peak -- Growing up in the car-crazy fifties -- Cracks in GM's edifice -- Insecure colossus: the Roger Smith era -- Ford speeds up -- The Saturn moonshot -- Lee Iacocca, blemishes and all -- Bob Stempel and the crisis of '92 -- Jack Smith's unfinished revolution -- Bob Eaton's big score -- GM on cruise control -- Succession battles at Ford -- Wagoner takes over -- Nasser, Ford, and Mulally -- The legend of Lutz -- The uneven legacy of Lee -- GM's inexorable collapse -- The end of the road.
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Item type Current library Call number Status Date due Barcode
E-Books E-Books Main Library 338.7/62920973 (Browse shelf(Opens below)) Available

Includes index.

GM at the peak -- Growing up in the car-crazy fifties -- Cracks in GM's edifice -- Insecure colossus: the Roger Smith era -- Ford speeds up -- The Saturn moonshot -- Lee Iacocca, blemishes and all -- Bob Stempel and the crisis of '92 -- Jack Smith's unfinished revolution -- Bob Eaton's big score -- GM on cruise control -- Succession battles at Ford -- Wagoner takes over -- Nasser, Ford, and Mulally -- The legend of Lutz -- The uneven legacy of Lee -- GM's inexorable collapse -- The end of the road.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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