Normal view MARC view ISBD view

Connective branding [electronic resource] : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster.

By:

Contributor(s):

Material type: Book

BookPublication details: Hoboken, NJ : Wiley, c2008.Description: xxi, 358 p. : illSubject(s):

Genre/Form:

DDC classification:

LOC classification:

Online resources:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
E-Books	Main Library	658.8/27 (Browse shelf(Opens below))	Available

Previous		No cover image available	No cover image available	No cover image available	No cover image available		No cover image available	Next
Previous	658.8/27 Romancing the brand :	658.827 Brand new brand thinking	658.8/27 The experience effect	658.8/27 Connective branding	658.8/27 Trump University branding 101	658.8/27 The new brand spirit :	658.8/27 Brands laid bare	Next

Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

There are no comments on this title.

to post a comment.