Connective branding [electronic resource] : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster.
Material type:
- 658.8/27 22
- HD69.B7 F57 2008eb
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658.8/27 Romancing the brand : | 658.827 Brand new brand thinking | 658.8/27 The experience effect | 658.8/27 Connective branding | 658.8/27 Trump University branding 101 | 658.8/27 The new brand spirit : | 658.8/27 Brands laid bare |
Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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