Decoding the new consumer mind : how and why we shop and buy / Kit Yarrow ; foreword by Paco Underhill ; Adrian Morgan, cover design.
Material type:
- text
- computer
- online resource
- 9781118859315 (e-book)
- 339.4/7019 23
- HF5415.32 .Y377 2014 eb
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339.4/7 Scroogenomics | 339.4/7 Consumption, cities, and states : | 339.4/7 Confronting consumption | 339.4/7019 Decoding the new consumer mind : | 339.4/7/0820944 Marianne in the market | 339.4/7/0830973 Raising consumers | 339.4/709045 Cold war on the home front |
Includes index.
Description based on print version record.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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