Anticipate [electronic resource] : know what your customers want before they do / Bill Thomas, Jeff Tobe.

By: Contributor(s): Material type: BookBookPublication details: Hoboken, N.J. : John Wiley & Sons, 2013.Description: v, 218 p. : illSubject(s): Genre/Form: DDC classification:
  • 658.8/342 23
LOC classification:
  • HF5415.5 .T63 2013eb
Online resources:
Contents:
Strategy: creating and destroying customer value -- Doing the right things for the wrong reasons -- Not all customers are good customers -- When customers speak who hears them? -- Input is vital but involvement multiplies the value -- It takes two -- Customer focus is a process, not an event -- Culture, the soft stuff is the hard stuff -- Managing change, performance & talent -- Leveraging your culture and value chain.
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Item type Current library Call number Status Date due Barcode
E-Books E-Books Main Library 658.8/342 (Browse shelf(Opens below)) Available

Includes bibliographical references and index.

Strategy: creating and destroying customer value -- Doing the right things for the wrong reasons -- Not all customers are good customers -- When customers speak who hears them? -- Input is vital but involvement multiplies the value -- It takes two -- Customer focus is a process, not an event -- Culture, the soft stuff is the hard stuff -- Managing change, performance & talent -- Leveraging your culture and value chain.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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