Retail marketing and branding [electronic resource] : a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spillecke.

By: Contributor(s): Material type: BookBookPublication details: Chichester, West Sussex : Wiley, c2011.Description: xviii, 300 p. : illSubject(s): Genre/Form: LOC classification:
  • HF5415.1255 .P47 2011eb
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E-Books E-Books Main Library Available

Includes index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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