Designing B2B brands [electronic resource] : lessons from Deloitte and 182,000 brand managers / Carlos Martinez Onaindia & Brian Resnick.

By: Contributor(s): Material type: BookBookPublication details: Hoboken, N.J. : Wiley, c2013.Description: xiii, 209 p. : col. ill., col. portsSubject(s): Genre/Form: DDC classification:
  • 658.8/27 23
LOC classification:
  • HF5415.1255 .M37 2013eb
Online resources:
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Item type Current library Call number Status Date due Barcode
E-Books E-Books Main Library 658.8/27 (Browse shelf(Opens below)) Available

Includes index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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