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The growth drivers [electronic resource] : the definitive guide to building marketing capabilities / Andy Bird and Mhairi McEwan.

By:

Bird, Andy

Contributor(s):

Material type: Book

BookPublication details: Hoboken, N.J. : Wiley, 2012.Description: xxi, 294 p. : illSubject(s):

Genre/Form:

Electronic books.

DDC classification:

658.8/02 23

LOC classification:

HF5415.127 .B57 2012eb

Online resources:

An electronic book accessible through the World Wide Web; click to view

Contents:

pt. 1. Understanding the growth drivers -- pt. 2. How to transform marketing capabilities to drive growth -- pt. 3. Sustaining growth in practice.

Summary: "The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"-- Provided by publisher.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
E-Books	Main Library	658.8/02 (Browse shelf(Opens below))	Available

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Previous	658.8/02 Obstructive marketing :	658.8/02 Truth	658.802 The 50 plus market	658.8/02 The growth drivers	658.8/02 Good works	658.8/02 Marketing planning by design	658.802 ROI of $ocial media	Next

Includes bibliographical references and index.

pt. 1. Understanding the growth drivers -- pt. 2. How to transform marketing capabilities to drive growth -- pt. 3. Sustaining growth in practice.

"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"-- Provided by publisher.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2012. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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