The economics and financing of media companies [electronic resource] / Robert G. Picard.
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BookPublication details: New York : Fordham University Press, 2011.Edition: 2nd edDescription: ix, 274 p. : illSubject(s): Genre/Form: DDC classification: - 338.4/730223 22
- P96.E25 P528 2011eb
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| 338.4/7005/0954 India in the global software industry | 338.47005309417 Crouching tiger | 338.4/70053/0952 Japan's software factories | 338.4/730223 The economics and financing of media companies | 338.4/730223 Media firms | 338.4/730223 Understanding media economics | 338.4/7302230973 Empires of entertainment |
Includes bibliographical references and index.
Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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