Tough calls [electronic resource] : AT&T and the hard lessons learned from the telecom wars / Dick Martin.

By: Contributor(s): Material type: BookBookPublication details: New York : AMACOM, c2005.Description: viii, 294 pSubject(s): Genre/Form: DDC classification:
  • 384/.06573 22
LOC classification:
  • HE8846.A55 M37 2005eb
Online resources:
Contents:
Don't dance to the music of your own buzz -- Understand the power of symbols -- Take control -- Complete the CEO -- Expect the dumbing down of reality -- Work inside out toward your customers -- Don't let plugging leaks become an obsession -- Casting is everything -- Pay attention to the power of the few -- Don't confuse politics and public relations -- Say good-bye to the rah-rah brother- and sisterhood -- Stay off the treadmill of expectations -- It's okay to change your mind -- Credibility breaks all ties -- Reimagine your company's mission -- Practice ambidextrous leadership.
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Item type Current library Call number Status Date due Barcode
E-Books E-Books Main Library 384/.06573 (Browse shelf(Opens below)) Available

Includes bibliographical references (p. [273]-286) and index.

Don't dance to the music of your own buzz -- Understand the power of symbols -- Take control -- Complete the CEO -- Expect the dumbing down of reality -- Work inside out toward your customers -- Don't let plugging leaks become an obsession -- Casting is everything -- Pay attention to the power of the few -- Don't confuse politics and public relations -- Say good-bye to the rah-rah brother- and sisterhood -- Stay off the treadmill of expectations -- It's okay to change your mind -- Credibility breaks all ties -- Reimagine your company's mission -- Practice ambidextrous leadership.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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