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Handbook of brand relationships [electronic resource] / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.

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Material type: Book

BookPublication details: Armonk, N.Y. : M.E. Sharpe, c2009.Description: xxi, 424 p. : illSubject(s):

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Item type	Current library	Call number	Status	Date due	Barcode
E-Books	Main Library	658.8/27 (Browse shelf(Opens below))	Available

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"Society for Consumer Psychology"--Cover.

Includes bibliographical references and indexes.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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