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Social marketing and social change [electronic resource] : strategies and tools for health, well-being, and the environment / R. Craig Lefebvre.

By:

Lefebvre, R. Craig, 1959-

Contributor(s):

ebrary, Inc

Material type: Book

BookPublication details: San Francisco, Calif. : Jossey-Bass, c2013.Edition: 1st edDescription: xxiii, 564 p. : col. illSubject(s):

Genre/Form:

Electronic books.

DDC classification:

362.1068/8 23

LOC classification:

RA410.56 .L44 2013eb

Online resources:

An electronic book accessible through the World Wide Web; click to view

Summary: "Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems that are encountered in the practice of public health. Its comprehensive view of social marketing includes its research base, its applications to a diverse set of social problems, and the focus on the public health field. The book promotes social marketers as scientists-practitioners who must understand the theory and research of social marketing as it is applied to designing effective social change programs"--Provided by publisher.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
E-Books	Main Library	362.1068/8 (Browse shelf(Opens below))	Available

Includes bibliographical references and index.

"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems that are encountered in the practice of public health. Its comprehensive view of social marketing includes its research base, its applications to a diverse set of social problems, and the focus on the public health field. The book promotes social marketers as scientists-practitioners who must understand the theory and research of social marketing as it is applied to designing effective social change programs"--Provided by publisher.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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