Workers go shopping in Argentina [electronic resource] : the rise of popular consumer culture / Natalia Milanesio.

By: Contributor(s): Material type: BookBookPublication details: Albuquerque : University of New Mexico, c2013.Description: xi, 307 p. : illSubject(s): Genre/Form: DDC classification:
  • 306.30982 23
LOC classification:
  • HC180.C6 M55 2013eb
Online resources:
Contents:
Industry, wages, and the state: the rise of popular consumer culture -- Surveys and campaigns : discovering and reaching the worker-consumer -- Commercial culture becomes popular : advertising and the challenges of a changing market -- How can a garbage collector be on the same level as we are? : upper- and middle-class anxieties over working-class consumers -- Love in the time of mass consumption -- Tales of consumers : memory and working-class material culture -- Epilogue : consumer culture today.
Summary: "Dr. Milanesio examines the ways mass consumption transformed Argentina in the twentieth century in a comprehensive analysis of the relations between consumers, goods, manufacturers, advertisers, and the state during Juan Per�on's reign. She examines the social and political changes that occurred when the general population became consumers of industrial goods and participants in consumption"--Provided by publisher.
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E-Books E-Books Main Library 306.30982 (Browse shelf(Opens below)) Available

Includes bibliographical references and index.

Industry, wages, and the state: the rise of popular consumer culture -- Surveys and campaigns : discovering and reaching the worker-consumer -- Commercial culture becomes popular : advertising and the challenges of a changing market -- How can a garbage collector be on the same level as we are? : upper- and middle-class anxieties over working-class consumers -- Love in the time of mass consumption -- Tales of consumers : memory and working-class material culture -- Epilogue : consumer culture today.

"Dr. Milanesio examines the ways mass consumption transformed Argentina in the twentieth century in a comprehensive analysis of the relations between consumers, goods, manufacturers, advertisers, and the state during Juan Per�on's reign. She examines the social and political changes that occurred when the general population became consumers of industrial goods and participants in consumption"--Provided by publisher.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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