Strategic marketing in tourism services [electronic resource] / edited by Rodoula H. Tsiotsou, Ronald E. Goldsmith.

Contributor(s): Material type: BookBookPublication details: Bingley, U.K. : Emerald, 2012.Edition: 1st edDescription: xl, 377 p. : illSubject(s): Genre/Form: LOC classification:
  • G155.A1 S77 2012eb
Online resources:
Contents:
pt. 1. Target marketing -- pt. 2. Branding -- pt. 3. Relationship marketing -- pt. 4. Experiential marketing -- pt. 5. E-marketing.
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Holdings
Item type Current library Call number Status Date due Barcode
E-Books E-Books Main Library Available EB2892

Includes bibliographical references and index.

pt. 1. Target marketing -- pt. 2. Branding -- pt. 3. Relationship marketing -- pt. 4. Experiential marketing -- pt. 5. E-marketing.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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