Cracking the code [electronic resource] : leveraging consumer psychology to drive profitability / Steven S. Posavac, editor.
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BookPublication details: Armonk, N.Y. : M.E. Sharpe, 2011.Description: xi, 331 p. : illSubject(s): Genre/Form: DDC classification: - 658.8/342 22
- HF5415.32 .C73 2011eb
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| 658.8/34/08968073 Latinos, Inc | 658.8/342 Slow down, sell faster! | 658.8/342 The active consumer | 658.8/342 Cracking the code | 658.8/342 Decoded | 658.8/342 Consumer behavior | 658.8/342 New perspectives on retailing and store patronage behavior |
Includes bibliographical references and indexes.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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