Whoever tells the best story wins [electronic resource] : how to use your own stories to communicate with power and impact / Annette Simmons.

By: Contributor(s): Material type: BookBookPublication details: New York : Amacom, c2007.Description: x, 226 pSubject(s): Genre/Form: DDC classification:
  • 658.4/52 22
LOC classification:
  • HF5718 .S562 2007eb
Online resources:
Contents:
PART ONE. THINKING IN STORY. -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- PART TWO. FINDING STORIES TO TELL. -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- PART THREE. PERFECTING THE CRAFT. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action.
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Holdings
Item type Current library Call number Status Date due Barcode
E-Books E-Books Main Library 658.4/52 (Browse shelf(Opens below)) Available EB2623

Includes bibliographical references (p. 213-216) and index.

PART ONE. THINKING IN STORY. -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- PART TWO. FINDING STORIES TO TELL. -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- PART THREE. PERFECTING THE CRAFT. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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