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Problems in marketing [electronic resource] : applying key concepts and techniques / Luiz Moutinho & Charles Chien.

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Material type: Book

BookPublication details: Los Angeles : Sage Publications, 2008.Edition: 2nd edDescription: xiii, 322 p. : illSubject(s):

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
E-Books	Main Library	658.8 (Browse shelf(Opens below))	Available		EB2239

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	658.8 Entrepreneurial marketing	658.8 Marketing, morality and the natural environment	658.8 Tribal knowledge	658.8 Problems in marketing	658.8 Beyond buzz	658.8 Get clients now!	658.8 Marketing and PR	Next

Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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