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Integrated branding [electronic resource] : becoming brand-driven through companywide action / F. Joseph LePla, Lynn M. Parker.

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Material type: Book

BookPublication details: Westport, Conn. : Quorum, 1999.Description: xiv, 299 p. : illSubject(s):

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
E-Books	Main Library	658.8/27 (Browse shelf(Opens below))	Available		EB1066

Previous		No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	658.82 SHI Promotion Management and Marketing Communications	658.8/27 Experiential marketing	658.8/27 Brand relevance	658.8/27 Integrated branding	658.827 Corporate cultures and global brands	658.8/27 The brand gym	658.8/27 The changing MO of the CMO	Next

Includes bibliographical references (p. [285]-287) and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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