Brand new China [electronic resource] : advertising, media, and commercial culture / Jing Wang.
Material type:
BookPublication details: Cambridge, Mass. : Harvard University Press, 2008.Description: xiii, 411 p. : illSubject(s): Genre/Form: DDC classification: - 659.10951 22
- HF5813.C5 W37 2008eb
- 85.40
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Main Library | 659.10951 (Browse shelf(Opens below)) | Available | EB745 |
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| 659.109417 New vocabularies, old ideas | 659.10943/09034 Advertising empire | 659.10943/09043 Selling under the swastika : | 659.10951 Brand new China | 659.1/0952 5,110 days in Tokyo and everything's hunky-dory | 659.1/0973 Personalities and products | 659.1/0973/09043 Advertising on trial |
Includes bibliographical references (p. 357-392) and index.
Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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