Strategic alliances & marketing partnerships [electronic resource] : gaining competitive advantage through collaboration and partnering / Richard Gibbs and Andrew Humphries.
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BookPublication details: London ; Philadelphia : Kogan Page, 2009.Description: xii, 235 p. : ill., plansOther title: - Strategic alliances and marketing partnerships
- 658/.046 22
- HD69.S8 G53 2009eb
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Main Library | 658/.046 (Browse shelf(Opens below)) | Available | EB727 |
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| 658/.044 Leading across boundaries | 658.044 SEG Intelligent Business Alliances | 658/.045 Portraits of success | 658/.046 Strategic alliances & marketing partnerships | 658/.046 Finding allies, building alliances | 658/.046 Alliances : | 658/.046 The strongest link |
Includes bibliographical references (p. [227]-228) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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