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Marketing communication [electronic resource] : principles and practice / Richard J. Varey.

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Material type: Book

BookAnalytics: Show analyticsPublication details: London ; New York : Routledge, 2002.Description: xxv, 389 p. : illSubject(s):

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Item type	Current library	Call number	Status	Date due	Barcode
E-Books	Main Library		Available		EB47

Includes bibliographical references (p. [360]-377) and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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