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Basic Marketing: A Global Managerial Approach

By:

McCarthy E J

Contributor(s):

Perreault William D

Material type: Book

Book

BookLanguage: ENG Publication details: New Delhi Tata McGraw Hill 2002Edition: 14thDescription: 815 ppISBN:

0070486972

Subject(s):

Marketing Management

DDC classification:

658.8 McC/Per

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