Tipping Point 2 : How Little Things can Make a Big Difference (Management CD)

By: Material type: FilmFilmLanguage: ENG Publication details: Timer Warner Audio Books 2008Subject(s): DDC classification:
  • 658 Gla
Summary: In this brilliant and groundbreaking audio book, Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemic s, and the moment when they take off, when they reach their critical mass, is the Tipping Point
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Item type Current library Call number Status Notes Date due Barcode
CD Rom CD Rom Main Library 658 Gla (Browse shelf(Opens below)) Available Tipping Point CD566

In this brilliant and groundbreaking audio book, Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease.

Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemic s, and the moment when they take off, when they reach their critical mass, is the Tipping Point

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