Future of Competition: The ultimate answer to why companies are falling short of their customers' expectation (Management CD)
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This special series of Lesson in Excellence throws light on the managment strategy of renowned marketing gurus C K Prahalad and Venkat Ramaswamy on the competency that is critical for a company to become world-class.
Furture of Competion explores why, despite unbounded opportunities for innovation, companies still can't satisfy customers and sustain profitable growth. One can find an answer to this apparent paradox which lies in recognizing the structural changes brought about by the convergence of industires and technologies; ubiquitous connectivity and globalization. This CD also helps to understand the evolving role of the consumer from passive to recipient to active co-creator of value
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