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Building Customer Relationship: A (Management CD)

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Material type: Film

FilmLanguage: ENG Publication details: Mumbai National Eucation & Information Films 2004Subject(s):

DDC classification:

658.8

Summary: This film features real managers in a wide variety of organisations, who explain how they develop and maintain customer relationships in a series of real case study examples. The video features Land Rover, Domino's Pizza, Thomas Cook, Damart and Thomas Cook Travel Sales Management, amongst others. The second film has no-screen prompts, discussion points and analysis, which interact with the Toolkit support material. This film enables viewers to assimilate the main learning points from the case studies presented.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
CD Rom	Main Library	658.8 (Browse shelf(Opens below))	Available		CD106

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Previous	658.8 World Development Report 2002: Building Institutions for Markets (R)	658.8 Who Killed the Sale? (Management CD)	658.8 Who Killed the Customer? (Management CD)	658.8 Building Customer Relationship: A (Management CD)	658.8 Building Customer Relations : 2 (Management CD)	658.8 Power to the Customer : Part I (Management CD)	658.8 Power to the Customer : Part II (Management CD)	Next

This film features real managers in a wide variety of organisations, who explain how they develop and maintain customer relationships in a series of real case study examples. The video features Land Rover, Domino's Pizza, Thomas Cook, Damart and Thomas Cook Travel Sales Management, amongst others.

The second film has no-screen prompts, discussion points and analysis, which interact with the Toolkit support material. This film enables viewers to assimilate the main learning points from the case studies presented.

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