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SOME BRANDS WITH YOUR CURRY?

By:

Bapna, Amit

Material type: Article

ArticleLanguage: ENG Publication details: 0Subject(s):

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Summary: The Mumbai dabbawala has been heralded in film, song and Harvard Business Review case study. And now, many marketers agree that this nearly foolproof pickup and delivery mechanism is the perfect advertising medium for a notoriously short attention spanned city.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Articles	Main Library	BAP (Browse shelf(Opens below))	Available		AR13259

The Mumbai dabbawala has been heralded in film, song and Harvard Business Review case study. And now, many marketers agree that this nearly foolproof pickup and delivery mechanism is the perfect advertising medium for a notoriously short attention spanned city.

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