First Look: The Second Annual Sustainability & Innovation Survey

By: Material type: ArticleArticleLanguage: ENG Series: ; 52Publication details: Winter 2011 0Edition: 2Description: 77-83 PpSubject(s): DDC classification:
  •  Haa
Online resources: Summary: The article discusses highlights of the second annual Sustainability and Innovation Global Executive Study, conducted by the "MIT Sloan Management Review" and the Bostin Consulting Group. The study showed that businesses have increased the management attention and investment they are committing to sustainability despite the economic downturn. Additionally, it also showed a gap between companies that adopted sustainability-driven strategy and management and companies that do not. Some challenges that hinder sustainability are discussed, including difficulty of quantifying costs and benefits of sustainability-related strategies and developing comprehensive metrics for assessing sustainability
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The article discusses highlights of the second annual Sustainability and Innovation Global Executive Study, conducted by the "MIT Sloan Management Review" and the Bostin Consulting Group. The study showed that businesses have increased the management attention and investment they are committing to sustainability despite the economic downturn. Additionally, it also showed a gap between companies that adopted sustainability-driven strategy and management and companies that do not. Some challenges that hinder sustainability are discussed, including difficulty of quantifying costs and benefits of sustainability-related strategies and developing comprehensive metrics for assessing sustainability

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