Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data

By: Material type: ArticleArticleLanguage: ENG Series: ; XLVIIIPublication details: Aug 2010 0Edition: 4Description: 653-669 PpSubject(s): DDC classification:
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Item type Current library Call number Status Date due Barcode
Articles Articles Main Library Dra (Browse shelf(Opens below)) Available AR12360

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