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Brand Management Through the Lens of Knowledge: A Study of Brand Choice of Laptops by Management Students

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Material type: Article

ArticleLanguage: ENG Series: ; XXVIIIPublication details: Oct - Dec, 2010 0Edition: 3Description: 1-17 PpSubject(s):

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Articles	Main Library	Nat (Browse shelf(Opens below))	Available		AR11844

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	Nat Consumer Demographics Towards Health Related Information an Empirical Study with Reference to CSE	Nat Insight into Customer Relationship Management Practices in Selected Indian Service Industries	Nat Web in India: Miles to Go	Nat Brand Management Through the Lens of Knowledge: A Study of Brand Choice of Laptops by Management Students	Nat Impact of Organized Retailing on Consumers	Nat Continuing Professional Development: Concept, Rationale and Modus Operandi	NAT Telephoning in English	Next

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