Finding Your Strategy in the New Landscape
Material type:
- Ghe
Item type | Current library | Call number | Status | Date due | Barcode |
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Main Library | Ghe (Browse shelf(Opens below)) | Available | AR11511 |
The article discusses corporate strategic planning in the wake of the global financial crisis of 2008-2009. The outlook for protectionism is noted. The ideas that companies need to adapt to local conditions, rebuild their reputation and identity, be more risk averse concerning investments, and focus on competition in emerging markets are discussed. The opportunities in developing economies and under-served markets are noted. Topics include lower priced and customized products, the growth of organizational power in foreign subsidiaries that will lead to decentralization in management, and the requirements of managing a diverse workforce are mentioned. A "strategy wheel" is explained. INSET: Idea in Brief.
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