Competing Loyalty Programs : Impact of Market Saturation Market Share and Category Expandability

By: Material type: ArticleArticleLanguage: ENG Series: ; 73Publication details: Jan 2009 0Edition: 1Description: 93-108 PpSubject(s): DDC classification:
  •  Liu
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Item type Current library Call number Status Date due Barcode
Articles Articles Main Library Liu (Browse shelf(Opens below)) Available AR11489

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