Implementing a Learning Plan to Counter Project Uncertainty
Material type:
- Ric
Item type | Current library | Call number | Status | Date due | Barcode |
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Main Library | Ric (Browse shelf(Opens below)) | Available | AR11285 |
The article discusses how a company can manage the technical, market, organizational, and research uncertainties that attend new-product development. Certain assumptions underlie each type of uncertainty, and all must be tested in as cost-efficient a way as possible. Objectives for testing must be established beforehand. Lessons learned from the tests are evaluated, new assumptions are formed, and the process repeats. After three or four such loops a firm will have diminished uncertainty to the point where it can proceed with the next stage of planning.
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