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Using Corporate Social Responsibility to Win the War for Talent

By:

Bhattacharya C B

Material type: Article

ArticleLanguage: ENG Series: ; 49Publication details: Winter 2008 0Edition: 2Description: 37-44 PpSubject(s):

Talent, CSR, HR

DDC classification:

Online resources:

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Summary: The article discusses measures a firm can take to help it effectively use its corporate social responsibility (CSR) to recruit and retain talented employees. Firms need to better educate workers on their CSR efforts, and to involve them in CSR initiatives that satisfy individual needs for self-enhancement. Employees need to be able to influence what CSR initiatives a company will pursue. The primary objective in pursuing CSR-related activities should be to increase employee's identification with the company.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Articles	Main Library	Bha (Browse shelf(Opens below))	Available		AR11283

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Previous	Bha Economic Liberalisation and Indian Agriculture : A Statewise Analysis	Bha Iconic Ambitions	Bha Bigger Bites	Bha Using Corporate Social Responsibility to Win the War for Talent	Bha Demographic Challenges and Business Opportunities in Ageing Economies	Bha Women Leaders : Redefining Leadership?	Bha Responsible Factors for Decline of an Organized Retail Sector : A Case Study of Samabayika in West Bengal	Next

The article discusses measures a firm can take to help it effectively use its corporate social responsibility (CSR) to recruit and retain talented employees. Firms need to better educate workers on their CSR efforts, and to involve them in CSR initiatives that satisfy individual needs for self-enhancement. Employees need to be able to influence what CSR initiatives a company will pursue. The primary objective in pursuing CSR-related activities should be to increase employee's identification with the company.

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