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Measurement in Marketing : A Study on Construct Validation with Special Reference to Multitrait-Multimethod (MTMM) Matrix

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Material type: Article

ArticleLanguage: ENG Series: ; XXXIXPublication details: Jul 2009 0Edition: 7Description: 9-15 PpSubject(s):

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Item type	Current library	Call number	Status	Date due	Barcode
Articles	Main Library	Mis (Browse shelf(Opens below))	Available		AR10825

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Previous	Mis Effect of Price Index on Food Poverty : A Study of Urban Poverty in Chhattishgarh	Mis Downsizing the Company Without Downsizing Morale	Mis Parenting Advantage in Business Groups of Emerging Markets	Mis Measurement in Marketing : A Study on Construct Validation with Special Reference to Multitrait-Multimethod (MTMM) Matrix	Mis Efficiency of India's Capital Market-An Empirical Analysis	Mis Engage!	Mis Rural Consumers Hold the Key	Next

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