Commentaries and Rejoinder to Marketing and Firm Value : Metrics Methods Findings and Future Directions

By: Material type: ArticleArticleLanguage: ENG Series: ; XLVIPublication details: June 2009 0Edition: 3Description: 313-329 PpSubject(s): DDC classification:
  •  Kim
Online resources: Summary: The article discusses another article in the issue, "Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions, " by Shuba Srinivasan and Dominique M. Hanssens, which examines the value added to business enterprises by monies spent on marketing. Topics include accounting research done on intangible assets, value-relevance research designs, and whether managers can influence the comprehension of investors regarding marketing actions taken by a firm. Also discussed are short-window studies.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
Articles Articles Main Library Kim (Browse shelf(Opens below)) Available AR10741

The article discusses another article in the issue, "Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions, " by Shuba Srinivasan and Dominique M. Hanssens, which examines the value added to business enterprises by monies spent on marketing. Topics include accounting research done on intangible assets, value-relevance research designs, and whether managers can influence the comprehension of investors regarding marketing actions taken by a firm. Also discussed are short-window studies.

There are no comments on this title.

to post a comment.

Powered by Koha