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Commentaries and Rejoinder to Does Quality Win? Network Effects Versus Quality in High-Tech Markets

By:

Ratchford Brian T

Material type: Article

ArticleLanguage: ENG Series: ; XLVIPublication details: April 2009 0Edition: 2Description: 150-162 PpSubject(s):

Network Effects, Quality

DDC classification:

Online resources:

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Summary: The article discusses product quality versus network effects and presents commentary on the paper "Does Quality Win? Network Effects Versus Quality in High-Tech Markets," by Gerard J. Tellis, Eden Yin, and Rakesh Niraj. The author believes that the evidence put forth by Tellis, Yin, and Niraj proves that high quality products are only temporarily hindered by network effects when entering the high technology market. Tellis, Yin, and Niraj use a conceptual model of research which focuses on demand side rather than supply side factors.

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The article discusses product quality versus network effects and presents commentary on the paper "Does Quality Win? Network Effects Versus Quality in High-Tech Markets," by Gerard J. Tellis, Eden Yin, and Rakesh Niraj. The author believes that the evidence put forth by Tellis, Yin, and Niraj proves that high quality products are only temporarily hindered by network effects when entering the high technology market. Tellis, Yin, and Niraj use a conceptual model of research which focuses on demand side rather than supply side factors.

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