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Misunderstanding the Nature of Company Performance : The Halo Effect and Other Business Delusions

By:

Rosenzweig Phil

Material type: Article

ArticleLanguage: ENG Series: ; 49Publication details: Summer 2007 0Edition: 4Description: 6-20 PpSubject(s):

Company Performance, Company Vision

DDC classification:

Online resources:

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Summary: The article discusses various research reports evaluating companies' performance and the inherent flaws within some research data. Valid data is sometimes lacking within many influential studies and results in an organization's misrepresentation of their economic status. Research shortcomings are sometimes overlooked because the encouraging message that is offered is too compelling to question. Skepticism with formulae, focus on business probabilities, and unexpected causal relationships are some suggested perspectives within the article.

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Item type	Current library	Call number	Status	Date due	Barcode
Articles	Main Library	Ros (Browse shelf(Opens below))	Available		AR10596

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The article discusses various research reports evaluating companies' performance and the inherent flaws within some research data. Valid data is sometimes lacking within many influential studies and results in an organization's misrepresentation of their economic status. Research shortcomings are sometimes overlooked because the encouraging message that is offered is too compelling to question. Skepticism with formulae, focus on business probabilities, and unexpected causal relationships are some suggested perspectives within the article.

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