How to Capture Value from Innovation : Shaping Intellectual Property and Industry Architecture
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The article discusses strategies for capturing value from business innovations by shaping the intellectual property environment and industry architecture. The delivery of innovations to the market requires the inputs of many components and complements to the technology throughout the production supply chain, leading to pressure on the innovator to share the benefits of the innovation with suppliers and competition from imitators. This demonstrates the importance of owning patents and trade secrets or owning complementary technologies and bottleneck assets in the supply chain. The computer industry historically had a vertical architecture, in which a company such as IBM produced all of the components of computer systems, but the industry has broken into horizontal manufacturers.
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