Organizational Dimensions of Creativity : Motion Picture Production

By: Material type: ArticleArticleLanguage: ENG Series: ; 50Publication details: Fall 2007 0Edition: 1Description: 243-260 PpSubject(s): DDC classification:
  •  Gil
Online resources: Summary: The article discusses creativity and innovation in the motion picture industry, including constraints on managing creativity in business such as the need for variety in creative products and the phenomenon of writers' block, which can not be solved by control or incentives. The uncertainties related to creative outputs include informational asymmetries between creative talent and management and uncertainty related to the final product's marketability. The demand for infinite variety in products such as movies, books and video games means vast numbers of new and different products must be created with many doomed to failure. The costs and benefits of internal creativity production versus contracting out are discussed.
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The article discusses creativity and innovation in the motion picture industry, including constraints on managing creativity in business such as the need for variety in creative products and the phenomenon of writers' block, which can not be solved by control or incentives. The uncertainties related to creative outputs include informational asymmetries between creative talent and management and uncertainty related to the final product's marketability. The demand for infinite variety in products such as movies, books and video games means vast numbers of new and different products must be created with many doomed to failure. The costs and benefits of internal creativity production versus contracting out are discussed.

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