Organizational Dimensions of Creativity : Motion Picture Production
Material type:
- Gil
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
![]() |
Main Library | Gil (Browse shelf(Opens below)) | Available | AR10540 |
Browsing Main Library shelves Close shelf browser (Hides shelf browser)
The article discusses creativity and innovation in the motion picture industry, including constraints on managing creativity in business such as the need for variety in creative products and the phenomenon of writers' block, which can not be solved by control or incentives. The uncertainties related to creative outputs include informational asymmetries between creative talent and management and uncertainty related to the final product's marketability. The demand for infinite variety in products such as movies, books and video games means vast numbers of new and different products must be created with many doomed to failure. The costs and benefits of internal creativity production versus contracting out are discussed.
There are no comments on this title.