Meeting the Challenge of Corporate Entrepreneurship
Material type:
- Gar
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This article reports on corporate entrepreneurship. New ventures set up by existing companies face innumerable barriers, and research shows that most of them fail. Emerging businesses seldom mesh smoothly with well-established systems, processes, and cultures. Yet success requires a blend of old and new organizational traits, a subtle mix of characteristics achieved through what we call balancing acts. Unless companies keep those opposing forces in equilibrium, emerging businesses will fail. INSET: Entrepreneurial Equilibrium.
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