Strategies for Two Sided Markets

By: Material type: ArticleArticleLanguage: ENG Series: ; 84Publication details: Oct 2006 0Edition: 10Description: 92-101 PpSubject(s): DDC classification:
  •  Eis
Online resources: Summary: This article reports on strategies for two-sided markets. Companies in industries such as banking, software, and media make money by linking markets from different sides of their customer networks -- audiences and advertisers, for example. The distinct character of these businesses demands a new approach to strategy. Of the blockbuster products and services that have redefined the global business landscape,you will find that many of them tie together two distinct groups of users in a network. INSETS: EXAMPLES OF TWO-SIDED NETWORKS;THE DYNAMICS OF TWO-SIDED;SIMILAR NETWORKS, DIFFERENT PRICING.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
Articles Articles Main Library Eis (Browse shelf(Opens below)) Available AR8857

This article reports on strategies for two-sided markets. Companies in industries such as banking, software, and media make money by linking markets from different sides of their customer networks -- audiences and advertisers, for example. The distinct character of these businesses demands a new approach to strategy. Of the blockbuster products and services that have redefined the global business landscape,you will find that many of them tie together two distinct groups of users in a network. INSETS: EXAMPLES OF TWO-SIDED NETWORKS;THE DYNAMICS OF TWO-SIDED;SIMILAR NETWORKS, DIFFERENT PRICING.

There are no comments on this title.

to post a comment.

Powered by Koha