Strategies for Two Sided Markets
Material type:
- Eis
Item type | Current library | Call number | Status | Date due | Barcode |
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Main Library | Eis (Browse shelf(Opens below)) | Available | AR8857 |
This article reports on strategies for two-sided markets. Companies in industries such as banking, software, and media make money by linking markets from different sides of their customer networks -- audiences and advertisers, for example. The distinct character of these businesses demands a new approach to strategy. Of the blockbuster products and services that have redefined the global business landscape,you will find that many of them tie together two distinct groups of users in a network. INSETS: EXAMPLES OF TWO-SIDED NETWORKS;THE DYNAMICS OF TWO-SIDED;SIMILAR NETWORKS, DIFFERENT PRICING.
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