Choosing to Learn and Learning to Choose
Material type:
- Skj
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Knowledge intensive business service (KIBS) firms must create properly prioritize their clients and assignments to develop successfully. Most KIBS firms, like most organizations, tend to prioritize their goals according to their availability, i.e, randomly. Firms must select their portfolios to balance their short term needs of meeting financial goals and the long-term need to develop more knowledge. This is summarized by one manager as being willing to accept projects randomly, but also being very selective in choosing prospective projects to actively pursue. Since knowledge is the basic product being sold by KIBS firms, the ideal client or project is one that generates as much new knowledge for the firm as it provides to the client.
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