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Defining the Minimum Winning Game in High-Technology Ventures

By:

Burgelman Robert A

Material type: Article

ArticleLanguage: ENG Series: ; 49Publication details: Spring 2007 0Edition: 3Description: 6-26 PpSubject(s):

Technology Ventures, Strategy, Minimum Winning Game, Innovation

DDC classification:

Online resources:

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Summary: The article proposes a means of organizing strategic business planning in ventures in the high-technology industry. There is an overall lack of such planning in high-technology start ups, which tend to originate in an innovation created by a single visionary entrepreneur. Planning to capitalize on the innovation is a secondary add-on to the process. The lack of disciplined analysis leads to haphazard performance which can hamper the realization of the initial innovation, often fatally. The article proposes what it calls the "minimum winning game" to aid the planning process of high-technology ventures. INSETS: Interactive Field Research and Executive Experience;Defining the Minimum Winning Game

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Item type	Current library	Call number	Status	Date due	Barcode
Articles	Main Library	Bur (Browse shelf(Opens below))	Available		AR8821

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The article proposes a means of organizing strategic business planning in ventures in the high-technology industry. There is an overall lack of such planning in high-technology start ups, which tend to originate in an innovation created by a single visionary entrepreneur. Planning to capitalize on the innovation is a secondary add-on to the process. The lack of disciplined analysis leads to haphazard performance which can hamper the realization of the initial innovation, often fatally. The article proposes what it calls the "minimum winning game" to aid the planning process of high-technology ventures. INSETS: Interactive Field Research and Executive Experience;Defining the Minimum Winning Game

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