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Marketing Malpractice : The Cause and the Cure

By:

Christensen Clayton M

Contributor(s):

Material type: Article

Article

ArticleLanguage: ENG Series: ; 83Publication details: Dec 2005 0Edition: 12Description: 74-83 PpSubject(s):

Marketing Malpractices, Market Segmentation, Brand Building

DDC classification:

Chr/Coo

Online resources:

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Item type	Current library	Call number	Status	Date due	Barcode
Articles	Main Library	Chr/Coo (Browse shelf(Opens below))	Available		AR7618

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