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Influence of Loyalty Programs and Short-term Promotions on Customer Retention

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Material type: Article

ArticleLanguage: ENG Series: ; XLIPublication details: Aug 2004 0Edition: 3Description: 281-292 PpSubject(s):

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Item type	Current library	Call number	Status	Date due	Barcode
Articles	Main Library	Lew (Browse shelf(Opens below))	Available		AR7389

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Previous	Lev How to Win Investors Over	Lev Power of Reconnection-How Dormant Ties can Surprise You	LEV Statistics for Managers Using Microsoft Excel	Lew Influence of Loyalty Programs and Short-term Promotions on Customer Retention	Lew Risk, Reputation, and IPO Price Support	Lew Customer Acquisition promotions and Customer Asset Value	Lew Customer Acquisition promotions and Customer Asset Value. (With Abstract)	Next

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