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Idiosyncratic Fit Heuristic : Effort Advantage as a Determinant of Consumer Response to Loyalty Programs

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Material type: Article

ArticleLanguage: ENG Series: ; XLPublication details: Nov 2003 0Edition: 4Description: 454-467 PpSubject(s):

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Item type	Current library	Call number	Status	Date due	Barcode
Articles	Main Library	Kiv/Sim (Browse shelf(Opens below))	Available		AR6194

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