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Teaching Old Brands New Tricks : Retro Branding and the Revival of Brand Meaning

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Material type: Article

ArticleLanguage: ENG Series: ; 67Publication details: Jul 2003 0Edition: 3Description: 19-33 ppSubject(s):

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Articles	Main Library	Bro/Koz (Browse shelf(Opens below))	Available		AR6060

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Previous	Bro Best Practices of Leadership in Educational Technology	BRO/BEN Cyber-Investing	BRO/EIS Strategic Tightrope Walk	Bro/Koz Teaching Old Brands New Tricks : Retro Branding and the Revival of Brand Meaning	Bro/Mil Critical Success Factors in UK and Dutch Hotels	Bru New Social Compact	Bru/Nag Hedge Funds and the Technology Bubble	Next

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