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Estimating Value Added by Brands from Market Data : An Application to the Indian Toilet Soap Market

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Material type: Article

ArticleLanguage: ENG Publication details: Jan-Jun 2003 0Edition: 0Description: 113-121 PpSubject(s):

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Articles	Main Library	Siv (Browse shelf(Opens below))	Available		AR6041

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	Sit Management Education in a Global Economy	Sit Towards Achieving a Second Green Revolution - The Role of Radiation Technology in Food Processing Management	Siv Risk Management in Banks	Siv Estimating Value Added by Brands from Market Data : An Application to the Indian Toilet Soap Market	Siv Educational Ethics : Need of the Hour	Siv Consumer Brand-Choice and the Equimarginal Principle of Utility Maximization : A Re-Conceptualization	Siv Packaging and Logistics Interface	Next

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