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Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty

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Material type: Article

ArticleLanguage: ENG Publication details: J Marketing Apr-01 0Description: 81-93ppSubject(s):

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Item type	Current library	Call number	Status	Date due	Barcode
Articles	Main Library	(Browse shelf(Opens below))	Available		AR3909

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Previous	Effect of Reward Structures on the Performance of Cross-Functional Product Development Teams	Choice of Supplier in Embedded Markets:Relationship and Marketing Program Effects	Building Organizational Capabilities for Managing Economic Crisis:Role of Market Orientation and Strategic Flexibility	Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty	Water Treatment and Environment	Cost of Debt vs Cost of Equity-Emerging Trends: A Case Study of TISCO	Study of Motivational Climate in Relation to Job Satisfaction and Organisational Commitment	Next

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