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Effects of Extensions on Brand Name Dilution and Enhancement

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Material type: Article

ArticleLanguage: ENG Publication details: Journal of Marketing Research Nov-98 0Description: 464-473ppSubject(s):

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Articles	Main Library	(Browse shelf(Opens below))	Available		AR1632

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	Illusion of Delayed Inventives : Evaluating Future Effort-Money Transactions	Predecisional Distortion of Product Information	Divide and Prosper : Consumers' Reactions to Partitioned Prices	Effects of Extensions on Brand Name Dilution and Enhancement	Organizing for Radical Product Innovation : The Overlooked Role of Willingness to Cannibalize	When is it Worthwhile Targeting the Mejority Instead of the Innovators in a New Product Launch ?	Designing the Next Study for Maximum Impact	Next

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