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Overcoming the Early Entrant Advantage : The Role of Aligbavle and Nonalignable Differences

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Material type: Article

ArticleLanguage: ENG Publication details: Journal of Marketing Research Nov-98 0Description: 413-423ppSubject(s):

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Item type	Current library	Call number	Status	Date due	Barcode
Articles	Main Library	(Browse shelf(Opens below))	Available		AR1628

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	In the Vanguard of the Patent Rush	Say Goodbye to the Local Medical Rep	Long Playing Soap Opera	Overcoming the Early Entrant Advantage : The Role of Aligbavle and Nonalignable Differences	Illusion of Delayed Inventives : Evaluating Future Effort-Money Transactions	Predecisional Distortion of Product Information	Divide and Prosper : Consumers' Reactions to Partitioned Prices	Next

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